Reliance’s retail division has been making a lot of news lately. From posting record profits in a financial year, to growing at an immense pace, the Mukesh Ambani-owned chain has been belting out great results on the business side of things for some time now. On the other hand, it has also been hugely supportive of the entertainment industry. Reliance Digital, the consumer electronics store has played host to many Bollywood superstars and hosted candid interactions between them and fans & the media.
Reliance Trends is the fashion store of Reliance Industries Limited’s retail stores. It stocks some of the most trendy, hottest clothing and accessories in the market right now. Fittingly, it’s associated with the entertainment industry, specifically films. Reliance Trends was the associate sponsor and the fashion partner for the 61stFilmfare Awards South. The awards, which honour the best and brightest in South-India’s huge film industry, were held in the second week of July. Renowned designers like Chaitanya Rao and Shabina Khan put together an exclusive Reliance Trends red carpet collection for the stars, who dazzled that night.
The highlight of the evening was Dhanush - winner of the Critics Award for Best Actor (male) for Tamil. He looked dapper in a black suit designed exclusively by Shabina for the brand. The star-studded evening also had Atharvaa - Best Actor (Tamil), Lakshmi Manchu, Best Supporting Actress (Telugu), Ann Augustine - Best Actress (Malyalam) and the emcees - Chinmayi and Rahul, all of whom wore designs from the exclusive red carpet collection designed by Chaitanya, for the brand. In fact, both Chinmayi and Rahul loved their outfits."We thank Filmfare and Reliance Trends for our stunning red carpet outfits. Chaitanya has put together a glam collection," they said. An elated Chaitanya said, "I love Reliance Trends for its great designs and vibrant colours. They've made fashion accessible across the country and I enjoyed working with India's largest fashion destination." Other stars such as RakulPreet Singh and IshaTalwar were also there, looking chic and told us they were wearing
It’s a conscious effort by Reliance Trends to include more Indian designers in their catalogue. Chaitanya's creations for Reliance Trends,are just starting to hit the market. Many other designers already have designs and outfits which are sold at these stores and are hugely popular.