Reliance Industries is preparing itself for its telecom
venture, Reliance Jio Infocomm’s launch. The launch is scheduled in
December2015. In gearing up for the launch, Chairman Mukesh Ambani has asked
all the company executives to reinvent Reliance Industries. The Chairman wants
the company to transform itself from B2B (business-to-business) organization to
a C2C enterprise.
Ambani’s meeting with the EC
Ambani said that four C to C transformations need to be
done for Reliance Industries to become a C2C enterprise. The company will be
working to change Confusion to Clarity, Concern to Confidence, Capability to
Competence, and Criticism to Celebration. Ambani is confident that once its
telecom arm initiates its voice and wireless data services, it will evolve the
way people live, work, think and dream.
The top decision-makers of Reliance Industries, Executive
Committee (EC) met in a meeting where these things were discussed. Reliance
Industries was originally a B2B company. Its main focus was in the business of
oil and gas and petrochemical, which did not require it to deal with the public
directly.
The company later entered into telecommunications, which
was a united business of the Reliance Group. It also touched upon the retail
sector. These ventures marked the beginning of the company’s evolution from a B2B
to a B2C (business-to-customer) organization. Ambani told the EC that Reliance
Industries’ experience in the retail and telecom business has taught the
company that customer service is the most vital aspect of a business.
Mukesh Ambani is entering into the telecommunications
space after almost 10 years. The company will offer high-speed connectivity and
also enable viewing HD television. He informed that Reliance Jio is not only
for communication. It will empower millions in the country. It will create new
jobs, markets, talent pools and develop skills. Reliance Jio will offer
efficient services and products. Many people and areas that have limited
bandwidth and coverage will be benefitted through this. The company aims to
cover 80% of the Indian population during its launch.
C2C transformations
Ambani’s four C2C transformations are indicated for the
leaders in the company. The first one, Confusion to Clarity says that all the
leaders should have clarity regarding the company’s strategies and objectives.
They should communicate theses properly without letting any rumours in. Concern
to Confidence means the officials and teams should be well trained and learn
all the details.
The next, Capability to Competence means that the talents
need to be channelized and services should be exploited to the fullest. This
also states that a plan needs to be designed with all the resources
synchronized. An overall blueprint needs to be created by mapping every
resource, tool, asset and service and also the interfaces between all of these
need to be defined.
The last, Criticism to Celebration adopts the concept
that employees and customers both love appreciations and awards and hate
censure and criticism. The executives should celebrate the positive traits.
Ambani said that all the leaders should be understanding
these four C2C changes and practise them in their routine style of leadership.
Summary
Chairman Mukesh
Ambani wants the executives to reinvent Reliance Industries
as a C2C organization.