The retail arm of Reliance Industries, Reliance Retail has introduced a new set of LYF branded mobile phones. It has
launched Voice over Long-Term Evolution (VoLTE) enabled mobile phones, named Flame 2, Wind 4, and Wind 7.
LYF Mobile Phones
With the introduction of new models, Reliance Retail sells a total of 8 models. The prices of these phones start from
affordable rates of INR 4,999 to premium rates of around INR 25,000.
The Flame 2 model is priced at INR 4,999. It is an entry-level phone enabled with VoLTE technology. The Wind 4 phone has a
powerful battery of 4000 mAh. The Water 7 phone has an attractive feature of optical fingerprint sensing.
The company stated, “
LYF aims to be a key player in the Indian smartphone market by offering cutting edge technology
and a superior user experience - the true 4G experience comprising HD Voice and Video calling.”
The MukeshAmbani-led company is gearing up for the upcoming launch of Reliance Jio. It is expected that Reliance Jio may
roll out its commercial services in April 2016. The company wants to ensure that there is sufficient availability of 4G
LTE-enabled phones before the launch of services. It is making the smart phones available at varied price points. This
will allow a maximum number of people enjoy the benefits of high-speed internet, video calls, HD calls, and many value-
added services.
Holi Celebration Offer
Reliance Retail is offering the new devices as a part of LYF's 'Holi Celebration Offer'. Earlier, it was planned that the
company would roll out the models in the second half of March. However, the company is now set to make the models
available in all of its stores in a couple of days.
All of the available LYF phones are also being sold online through LYF's website. The Holi Celebration Offer is extended
to already launched phones as well. The Earth 1, Wind 6, Flame 1, Water 1, and Water 2 phones will be sold at 'celebration
prices.'
A spokesperson of Reliance Retail said that the Holi Celebration Offer is provided to appreciate the trust and confidence
that customers show towards the company. The spokesperson further said that the company will continuously take care of its
customers and surprise them with attractive offers.
Reliance Jio's 4G Launch
Industry experts predict that the entry of Reliance Jio will change the face of the telecommunication market. Credit
ratings agency, India Ratings and Research said that after the launch of Reliance Jio, the competition in the market will
intensify.
Reliance Jio has launched its services for employees of Reliance Industries and their families. The company aims to cover
80% of the Indian population with high-speed internet and voice services by the end of 2016. Reliance Jio is working to
strengthen its spectrum holdings.
In 2010, Reliance Jio bought spectrum in the band of 2,300 MHz. In the last two years, Reliance Jio acquired spectrum in
the bands of 1,800 MHz and 850 MHz through spectrum sale and deals with Reliance Communications.
It is the only operator to have pan-India sub-1 GHz liberalized spectrum. It has a strong portfolio with a 30% share of
the total liberalized spectrum.
Summary
Reliance Retail introduces new
LYF VoLTE-enabled phones starting from INR 4,999.