The upcoming provider of telephony, broadband, and digital services in India, Reliance Jio claimed the 6
th position in terms of the data consumed by subscribers across India. While Jio’s commercial operations are yet to be launched, the pilot launch itself saw over 70 lakh users in the entire country.
Jio’s data usage
The company reported data usage exceeding 13 million GB which comes to an average of 19.2 GB downloaded per user. The service is extremely popular in Jammu and Kashmir, which saw the highest usage rate of almost 3.48 GB per day on average. Currently, Jio services are free for its employees while their relatives pay a nominal fee. Its popularity can be attributed to the high-speed 4G services that are priced reasonably.
Leading Smart phone provider
This year’s first quarter saw the import of almost 15.8 million 4G devices equipped with LTE technology. The latest Cyber Media Research (CMR) report named Jio as the third largest
4G mobile vendor with a 13% market share. The invite–only offer by Jio, that provided users with locked-in Jio SIM cards which were compatible with LYF devices. This gave users unlimited call, data, and text services for three months.
Reliance Jio apps
This LTE-enabled provider had its soft launch on a pan-India scale. Having initiated the test run by encouraging its employees to test the network through free SIM distribution, the company is also conducting final tests before its commercial operations commence.
Since Jio’s aim is to successfully create an entire ecosystem digitally, the telecom operator boasts of a wide fleet of applications. Most apps require users to create a Jio ID and password in order to be used. Jio applications such as MyJio, JioChat, JioPlay, JioOnDemand,
Jio Beats, JioMags, JioXpressNews, JioDrive, JioJoin, JioMoney and JioSecurity, which are currently available for download on both iOS and Android devices. Two of the most promising applications include Jio Security and Jio On Demand.
Jio Security
Powered by Norton Security, this application seamlessly protects your phone from both internal and external threats. It sorts applications according to their perceived risks and also monitors web browsing, while also informing the user of any malicious websites. An anti-theft feature provides added protection, along with the call-block feature which one can use to avoid spam calls.
Jio On Demand
Referred to as Jio’s version of Netflix, Jio On Demand promises to be a definite traffic generator for Reliance. It offers approximately 600-800 movies, as well as some of the most popular television shows. A striking feature includes the availability of music videos in various languages. Jio’s USP lies in its ability to generate high value addition. Providing numerous on-demand streaming services in India, Jio is set to enthrall the masses.
Summary
Reliance Jio’s services garner success in its pilot run, ranking it 6
th in terms of national data usage. The brand is also the 3
rd largest 4G LTE phone provider in the country. The surplus of Jio apps ensures consumer satisfaction.