LYF smartphones were launched in January 2016, and since then have expanded to own more than 7% of the market. LYF has
already become the 2
nd largest LTE phone provider, having sold more than 1.5 million devices by April-end.
Reliance Digital’s subsidiary Reliance LYF launched its latest device - LYF Flame 6 on the 5
th of June, which
retails at Rs. 3999.
LYF Flame 6
With the LYF Flame 6, the audiences captured are the ones new to the smart phone market. An entry level device, it is
affordable and offers all basic Android features along with
Reliance Jio 4G services, providing a seamless voice and data experience. Additionally, it offers in-built
services like JioMoney, JioBeats, MyJio, JioXpressNews, and JioDrive.
Jio Chat deserves a special mention of its own. It allows one to host 500 members in a single group chat and transfer
files amounting to 100 MB. Group conversations can be further enhanced with the video conference option, which lets 5
people have an audio-visual experience simultaneously.
Flame 6 specifications
In a black variant, the Flame 6 comes with Asahi Dragontail glass for protection. With a 4-inch display, one can stream
content and watch it on the 218ppi dense screen. The device operates on a 1.5 HGZ quad core processor, and runs on 512 MB
RAM. For capturing photographs, Flame 6 offers 2MP front and back cameras. The back camera is equipped with high dynamic
range imaging and has features like Smile Shutter, anti-banding, and slow motion shooting.
When it comes to memory, the phone is equipped with 4 GB internal memory and external memory that can be expanded with
a memory card up to 32 GB.
Reliance Jio Infocomm
Currently running on a trial basis,
Jio is gearing up
for a much-awaited launch. An upcoming data, telephone and broadband service provider, it already has a large subscriber
base, and is only gaining popularity. Reliance Chairman, Mukesh Ambani signed a deal with Reliance Communications for
spectrum-sharing across several circles on the 800 MHz bandwidth. This move would help enhance the reach of Jio services
across the country.
User Base
The initial launch was restricted to employees, major stakeholders, and associates. Jio followed that up by allowing
employees to invite their friends and family to avail of trial Jio SIMs along with LYF smart. These SIM cards provide free
4G data services and voice calling for three months. Jio had more than 0.5 million users in April. On average, it was
noted that more than 18GB worth data, and 250 minutes of voice calling were used in the first month.
Future Plans
According to an April report by Morgan Stanley, Jio 4G is set for a full launch in the upcoming 3-6 months. An estimate
of 30 million subscribers is presumed to join Jio by March 2017. Revenue from Jio is expected to cross $1 billion by the
end of this financial year.
Summary
The launch price of the recently debuted Jio Flame 6 is Rs. 3999